The concept of Sales Funnel has been used for ages to attract more customers and increase clientele. Even people who aren’t much acquainted with your product are lured towards buying it via sales funneling. It depicts the journey of a customer from first touch to final contact. The first phase of a simple sales funnel consists of unqualified leads, the middle of the funnel represents qualified prospects and the bottom third represents customers. This funnel, as a whole follows the same principle; uninterested customers drop out of the bottom.
Deemed as one of the most important concepts in sales, it helps us widen our array of customers by taking them through a process which leads them right to their destination. It also helps us predict the number of customers by calculating our conversions and forecasting our sales but, the question is, “Is your funnel healthy enough?”