When you are about to start a sales call, do you prepare enough to make sure your sales call will be a kick ass sales call? How much time do you invest in preparing your sales call?
Entering a sales call not fully prepared is something that happens to the best of us. There is so much that we need to do, especially when our day is fully booked with back to back sales calls.
You might think you will make up for the lack of preparation when you follow up with your prospect. But do you realize how much a well prepared sales call can help you win a sale faster?