What do sales teams need from marketing? Why do they value marketing? If you think that the answer is because marketing teams produce good leads, then you are wrong. For sure, good leads are one of the things that sales teams need from marketing, but marketers are responsible –among other things- for the creation of marketing collateral that sales reps use when contacting prospects. In this post you will find a useful guide about what types of collateral you should use and why, how to design effective marketing collateral and how to measure the impact of the Marketing collateral you create.